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Lead-to-Cash Pipeline
Lead
Capture first contact.
Every deal starts as a Lead — the first time a person or business shows interest. Phone enquiries, web forms, referrals, walk-ins. The CRM captures who they are, where they came from, and what they want, so nothing falls through the cracks.
- Multi-channel capture
- Source tracking
- Owner assignment
- Auto-qualification rules
Recap · Lead-to-Cash Pipeline