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Lead-to-Cash Pipeline

Lead

Capture first contact.

Every deal starts as a Lead — the first time a person or business shows interest. Phone enquiries, web forms, referrals, walk-ins. The CRM captures who they are, where they came from, and what they want, so nothing falls through the cracks.

  • Multi-channel capture
  • Source tracking
  • Owner assignment
  • Auto-qualification rules

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